Social Media can have a great effect on your business. Or so they say. Many people are convinced that social media marketing does not work because it doesn’t sell. The truth is that social media is useless for the direct sell. For anyone looking for a medium in which to do direct selling, social media is not the place. Social media is the place to build brand awareness and to meet new people. This is important because it has an extremely potent effect on word-of-mouth marketing. This in itself is the most beneficial type of marketing.
Nothing speaks with more clarity and effectiveness than satisfied customers telling the people in their circles about their positive experience with you and/or your company. This is especially important with service based business models (like being a real estate agent or lender). Trust is of the utmost importance instance because people do not have to rely on small products to perform accordingly. In paying for a service, people are much more guarded. This automatically puts you inside their circle of trust, which is a tough barrier that most advertisements fail to overcome. This is especially true since the average person is exposed to over 3000 advertisements per day (according to socialmediaexaminer.com). People have built up a resistance to common advertising methods and are not as receptive. Especially because many marketing tactics are based on psychology-based strategies.
Use it to build your network of industry associates and potential customers. This is the first step of marketing and will put you in places you never though you could go from just behind a computer or a smartphone. A customer base that knows you, trusts you, and markets for you is an invaluable ingredient in increasing your sales. Read more on how to boost sales using social media a great article by SocialMediaToday
Social Media Project Manager
Advantage Title Company 